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Paradise Heating and Air | HVAC Birmingham Alabama
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HVAC Financing Birmingham AL
Heating and Air Financing Birmingham AL
(205) 326-7268
Paradise Heating and Air | HVAC Birmingham Alabama

HVAC Financing Available | HVAC Repair Birmingham AL

MERV

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MERV stands for Minimum Efficiency Reporting Value, which is a system used to measure how effectively an air filter can capture particles of different sizes from the air that passes through it. Filters with higher MERV ratings can trap smaller particles, like dust, pollen, mold spores, and even bacteria, but they may also restrict airflow more. This increased resistance can make HVAC systems work harder, potentially reducing energy efficiency and requiring more frequent filter replacements. For most residential systems, a MERV rating of around 8 provides a good balance between capturing common contaminants and maintaining proper airflow without overburdening the equipment.

Related Articles:
  • Glossary: Filter
  • Glossary: Media Air Cleaner
  • Glossary: MERV Rating
  • Fall HVAC Maintenance Tips: Your Ultimate Guide to Comfort and Efficiency in Birmingham
« Back to Glossary Index

© 2026 HVAC Birmingham, AL | Paradise Heating and Air | Website and Marketing by Cahaba Digital | AL License 22158

Mary Williams
Mary Williams

just left us a 5 star review

on
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1 year ago  
Mary Williams
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Mary Williams

Great experience!

Sandy Farris
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Sandy Farris

Paradise ALWAYS delivers high quality service! I love the honesty and integrity of this company. Paradise is without a doubt my first choice for all my heating and air needs!

John DiOrio
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John DiOrio

Jon and his team have renewed my faith in the HVAC industry. They service two homes with aging Heating & Cooling systems, and they've gone above & beyond in both cases. From surveying the attics for proper insulation, to accessing the basements and crawl space for any issues that might need to be addressed, I'm confident I'm in good hands with Paradise Heating & Air.

Tom Marvin
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Tom Marvin

Jonathan and his crew are always quick to respond and on time. They always help me to understand what is going on with our AC and heating units. I get a concise explanation of what needs to be done. I have always gotten an honest answer about my current units and I have never gotten any pressure to replace the equipment that did not need replacing. It feels great to be able to trust the information you get from the people looking after your HVAC equipment, and that is what we get from Paradise. T. Marvin

samuel wilson
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samuel wilson

Tech was on time, very professional, courteous, knowledgeable addressed my concerns about the system. Will definitely be recommending Paradise Heating and Air.

John Wills
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John Wills

Great company to work with AGAIN! The minor issues found were carefully explained and resolved. We setup a biannual service plan to keep this 20 yr old house in tip top shape. This is the company you need to handle your HVAC needs.

Dana Gaudet
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Dana Gaudet

I recently had this company come out to my home because my unit wasn’t working, they had someone out the same day. Jonathan was extremely professional and knowledgeable, definitely recommend this company!!

Cynthia Gillantine
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Cynthia Gillantine

Very professional, courtesy and helpful. We needed a part but no pressure to buy it. We will use them again.

Kevin
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Kevin

Thank you Paradise Heating and Air for your quick response, great customer service and fair price!

Chase H
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Chase H

Quick service, fair price, and very thorough with explaining different options. Jonathan was straight and to the point without any sort of pushy sales talk which is rare in the HVAC industry today. Highly recommend!

Ronald L Speck
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Ronald L Speck

Great service, price, and quality workmanship! Highly recommend! I will use them again.

Robert Dasenbrock
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Robert Dasenbrock
Daniel Maddox
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Daniel Maddox

Jonathan and the guys did a fast and efficient job fixing our ac. Always a worry when it goes out at the start of summer in Alabama. I highly recommend paradise heating and air to fix your ac problem. Communicated arrival time, explained the issue thoroughly, also didn't break the bank! Thanks again paradise!

Kyle & Joanna Baker
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Kyle & Joanna Baker

Jonathan was fantastic to work with! We had multiple quotes and opinions on some work we needed to get done and his recommendations and quote came in best and he had some recommendations others did not make that make us feel like he really cared about doing the right thing and really inspected our hvac situation. Jennifer and Gracie were also stellar! Will call them back and recommend to our friends!

Printella Thomas
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Printella Thomas

Wonder job Persistent and thorough in evaluating the problem and correcting the problem

Amanda Horsley
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Amanda Horsley

These guys did great work for us! Installed a new HVAC system at a competitive price, were very respectful in my home, neat, and incredibly helpful. All around just a great experience.

akash ahmed
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akash ahmed

Good service.

J Harrell
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J Harrell
Kellie L
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Kellie L

I can not say enough great things about Jonathon and Paradise Heating and Air. From the moment they answered the phone I knew I made the right choice. This team is top notch! I called on Monday for attic insulation, Tuesday Jonathon came out and spent time showing me what I needed and Thursday the job is done! Clean, professional and treated me and my home like family. I will be using them for EVERYTHING they specialize in. You CAN NOT GO WRONG with this company! 1000% satisfied and never have been so happy to spend money on insulation 🥰.

Donna Butler
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Donna Butler

On time. Responsive. Seemed confident with expertise. Explained issues well. Serviced and repaired older ac system and did not try to sell me a new one. Kept everyone cool for Mothers Day.

D. C. Smith
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D. C. Smith

Replaced a furnace vent pipe and roof cap, Jonathan and Matt were competent technicians and explained everything to me clearly and the quote and the final price were the same. comparing quotes, they were very competitive and provided a high degree of professionalism on the job. Thank you very much.!

VWC
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VWC

Amazing service and very helpful as well as willing to inform me of what was going on.

Marianne Herman
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Marianne Herman

Exactly what I needed!

Adam Myers
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Adam Myers

One of our AC units decided to give up, or so we thought. We had several companies come out and give us a quote to replace our unit, all exceeding $13k. Paradise came out, and instead of just giving a price to replace it, they asked if they could tinker with the equipment. They had it fixed within 10 minutes!!! Paradise gave us a quote so we have an idea of the cost for when this ancient unit ACTUALLY dies, and it was $3k-$8k cheaper than our other quotes!!! They could have easily just given us a price for a new unit like everyone else. I appreciate that Paradise put forth the effort to figure out the problem, and saved us THOUSANDS!!!

Steve S
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Steve S

I had paradise come out to get me started with their paradise maintenance package, and had them take a look at my attic because we had concerns with our insulation not being adequate. They didn’t try to over sell work I didn’t need, and were honest with what exactly was needed to get us back on track. Techs Jonathan and Matthew came out for the initial inspection and service and came back to do the attic insulation. They were patient and knowledgeable (I ask a lot of questions) and took their time. They found all the places that my system was leaking (out and in) air, fixed them, and then filled the attic. They kept the house clean and were respectful and had great attitudes the entire time. They have definitely earned my business, and I would recommend them to anyone looking for HVAC work. They are AWESOME!

Malachi Ray
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Malachi Ray

Great honest and helpful people.

Charles Reynolds
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Charles Reynolds

Jonathon, as always, provided great service! He is very efficient and honest. Thanks Jonathon, Charles

Mark Hamblen
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Mark Hamblen

Did a very thorough job of servicing my system. Will use again.

glophers hicks
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glophers hicks

Jonathan was very professional and knowledgeable, with a great personality. I will be doing business in the future with his company. I immediately signed up with the company’s annual service plan.

Brian Motley
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Brian Motley

My unit for upstairs had a major leak in the evaporation coils. Jonathan and Matthew came over and spent an hour here investigating and giving me my options. I decided to replace the whole unit and they were here on a Saturday replacing the unit. The knowledge that Jonathan possessed was second to none. The experience was excellent I will be using them again and I highly recommend them.

Natalia Nagorneac
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Natalia Nagorneac

We were in dire situation last last summer when our AC system went off with no repair really feasible. We took some time to shop around despite of awful heat in the house. Johnatan from Paradise Heating and Air is honest, articulate, skillful professional. He offered the best value and cost, the easiest ways to pay, and great service plan. I would recommend everyone to contact Johnatan and Paradise Heating and Air for the AC service.

Melanie Authement
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Melanie Authement

Honest and kind. Gave incredible price for work completed. Called and was able to come earlier than expected! Cannot recommend enough

Ralph Ozley
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Ralph Ozley

Jon showed up as planned and committed to. A big plus was that he had the components on his truck to fix the broken part. Had my heat running after a 1 hour service call. Yes, I would recommend Paradise Heating and Air ...5 Star rec.

Pat Turner
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Pat Turner

If only all of our consumer needs were met like the service provided by the team at Paradise Heating and Air. From the very cordial and helpful Paradise employee who answered our after-hours, weekend phone call to the technical service provided by Jonathan and Matthew on Monday - we couldn’t be more pleased. We were informed every step of the way via text of all pertinent information including: scheduled appointment time, tech arrival time with the id’s of technicians who would be performing the work. Jonathan and Matthew arrived five minutes earlier than the one hour scheduled window (no no-shows here), did what they had to do and didn’t use weaponry to determine labor costs. In a land where customers have seemingly been disregarded and led to die, the folks of Paradise have obviously seen themselves and decided to do things a different and better way.

john norris
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john norris

Johnathan and Matt very knowledgeable and professional. Addressed my problem and fixed at a very reasonable price. Would highly recommend.

Cynthia Belyeu
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Cynthia Belyeu

We have had Jonathan and his capable team working on our A/c and Heating for several years. They are punctual, well mannered and reasonably priced. The work they have done including an A/C replacement has always been outstanding. Plus, we have appreciated their problem solving skills in helping our remaining old units get along from year to year. We are so grateful to have them a phone call away!

Audray Jones
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Audray Jones

First of all they are very courteous people. Secondly they gave me an appointment asap and was there right on time in which I was able to keep track of the arrival by text messages. They diagnosed the problem and it was resolved in less than 30mins. I am truly grateful for Paradise Heating and Air. Thank you for your service. Side note: they chose the best name for the company. I was in Paradise after the repair lol

Perry Koonce
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Perry Koonce

Jonathan provided another on-time, courteous and professional annual maintenance service call. Paradise Heating and Air provides great service at a great value.

Blake Driskill
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Blake Driskill

Excellent experience!

Ruthie McNeil
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Ruthie McNeil

I was fortunately able to get an appointment for the next day. Jonathan & Austin were prompt and kept me advised of their arrival. They quickly found the problem with my "heat" and were able to fix it without problems. They were very friendly and professional, and I felt that their pricing was fair and reasonable. Thanks again, Guys! UPDATE: I once again had a very good visit from Paradise Heating & Air - they are very prompt and reliable and do an efficient job - thanks once again! I definitely recommend these nice guys!!!

Steve
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Steve

Always polite. They were at my house at 8:30 pm making sure we had cool air.

Hector Orozco
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Hector Orozco
Carole Grimes
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Carole Grimes

Called Paradise on a Sunday(Father's Day) and got a call back and service/ repair the same day. They explained what was needed and did the necessary repairs. I have a nice cool home again.

M Sewall
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M Sewall

Paradise was very responsive and was able to come same day. Very professional, nice and honest - would recommend to anyone!

Nae Nae
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Nae Nae

I’ve used them several times now and they are always quick to respond, very polite and honest. I would highly recommend them.

Lauren E Means
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Lauren E Means

Paradise Heating and Air was great to work with—professional, on time, and very thorough. They communicated clearly throughout the entire process and were upfront about pricing and exactly what they discovered was wrong. I’m very pleased with their service and will definitely use them again. Being on time was a huge plus as well!

Melanie Kettle
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Melanie Kettle

They scheduled me in a timely manner. The technician (Jonathan)was very professional, explained the system, and answered all my questions.

A.K. Powell
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A.K. Powell

Scheduling was super easy and they were able to work me in quickly. Jonathan was so nice and explained things to me in a way I understood. They were also very quick but thorough

lee lee
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lee lee

2025 UPDATE: I needed Jonathan service on Friday, April 3rd. I called his office at 6:40. Jonathan arrived at my home by 2 o’clock that afternoon. Got my unit back up and running in less than an hour. The team at Paradise heating and cooling. Always provide exceptional, customer service and expertise. As long as Jonathan is in business, I will continue to do business with him. "I was so impressed with Mr. Jonathan from Paradise Heating & Air! They were incredibly respectful of my home, even wearing shoe covers. They were punctual and kept me informed every step of the way. Mr. Jonathan took the time to explain the issue clearly and simply, without any confusing technical terms. They offered several options and let me decide what was best for me and my budget. I really appreciated that they didn't try to oversell me on something I didn't need. It's clear that Mr. Jonathan is knowledgeable and truly cares about their customers. I highly recommend Mr. Jonathan and Paradise Heating & Air to anyone looking for reliable and honest HVAC service. It's refreshing to find a company you can trust."

John Wright
google
John Wright

The only company I'll use for HVAC. Jon and his team explain everything, do meticulous work, and clean up after the job is done. What more could you ask for? Thanks guys!

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