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HVAC Financing Birmingham AL
Heating and Air Financing Birmingham AL
(205) 326-7268
Paradise Heating and Air | HVAC Birmingham Alabama

HVAC Financing Available | HVAC Repair Birmingham AL

MERV

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MERV stands for Minimum Efficiency Reporting Value, which is a system used to measure how effectively an air filter can capture particles of different sizes from the air that passes through it. Filters with higher MERV ratings can trap smaller particles, like dust, pollen, mold spores, and even bacteria, but they may also restrict airflow more. This increased resistance can make HVAC systems work harder, potentially reducing energy efficiency and requiring more frequent filter replacements. For most residential systems, a MERV rating of around 8 provides a good balance between capturing common contaminants and maintaining proper airflow without overburdening the equipment.

Related Articles:
  • Glossary: Filter
  • Glossary: Media Air Cleaner
  • Glossary: MERV Rating
  • Fall HVAC Maintenance Tips: Your Ultimate Guide to Comfort and Efficiency in Birmingham
« Back to Glossary Index

© 2026 HVAC Birmingham, AL | Paradise Heating and Air | Website and Marketing by Cahaba Digital | AL License 22158

Glenn Cox
Glenn Cox

just left us a 5 star review

on
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4 days ago  
Glenn Cox
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Glenn Cox

Paradise Heating & Air are always on time, friendly, & do a professional job.

Cynthia Belyeu
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Cynthia Belyeu

We have had Jonathan and his capable team working on our A/c and Heating for several years. They are punctual, well mannered and reasonably priced. The work they have done including an A/C replacement has always been outstanding. Plus, we have appreciated their problem solving skills in helping our remaining old units get along from year to year. We are so grateful to have them a phone call away!

Mary Cavett
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Mary Cavett

Paradise has become our go-to HVAC company. We have used them for several smaller repairs and they always provides a reasonable price and didn’t try to upsell replacing our 30 year old unit before we were ready. Then, when we were finally ready to replace our unit we got quotes from Paradise and several other companies. Paradise was by far the best value not only in terms of price but also unit brand and warranty. We even ran all of the quotes through AI and his came in 1st in terms of value, price and ROI! Great company overall - can always trust them to provide great, high quality work and reasonable prices.

Michael Robinson
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Michael Robinson

Jonathon and Christian did an excellent job! We would recommend them highly!

Daniel Maddox
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Daniel Maddox

Jonathan and the guys did a fast and efficient job fixing our ac. Always a worry when it goes out at the start of summer in Alabama. I highly recommend paradise heating and air to fix your ac problem. Communicated arrival time, explained the issue thoroughly, also didn't break the bank! Thanks again paradise!

Gretchen S
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Gretchen S

Response was immediate and was able to fix the issue the next day! Very friendly and great customer service and communication. The cost was very reasonable.

A.K. Powell
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A.K. Powell

Scheduling was super easy and they were able to work me in quickly. Jonathan was so nice and explained things to me in a way I understood. They were also very quick but thorough

Cynthia Gillantine
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Cynthia Gillantine

Very professional, courtesy and helpful. We needed a part but no pressure to buy it. We will use them again.

Cheryl
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Cheryl

It was a fluke I got them. I called to order a part, instead I got the best service of any HVAC service in the Birmingham area. Fast response, honest, efficient, and fairly priced. Professionals who care about their reputation. Thank you.

Steve S
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Steve S

I had paradise come out to get me started with their paradise maintenance package, and had them take a look at my attic because we had concerns with our insulation not being adequate. They didn’t try to over sell work I didn’t need, and were honest with what exactly was needed to get us back on track. Techs Jonathan and Matthew came out for the initial inspection and service and came back to do the attic insulation. They were patient and knowledgeable (I ask a lot of questions) and took their time. They found all the places that my system was leaking (out and in) air, fixed them, and then filled the attic. They kept the house clean and were respectful and had great attitudes the entire time. They have definitely earned my business, and I would recommend them to anyone looking for HVAC work. They are AWESOME!

cat callahan
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cat callahan

Excellent service, very kind, and very reasonably priced. Went the extra mile to help me out. Really appreciate you guys!

Steve
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Steve

Always polite. They were at my house at 8:30 pm making sure we had cool air.

B. Keith Putt
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B. Keith Putt

Excellent company! Jonathan and Matt were professional, friendly, and extremely efficient. They had my HVAC system replaced in 4 hours! If my other unit ever bites the dust, they will be the ones I call for a new one!! I highly recommend them.

samuel wilson
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samuel wilson

Tech was on time, very professional, courteous, knowledgeable addressed my concerns about the system. Will definitely be recommending Paradise Heating and Air.

Eddie Dawson
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Eddie Dawson

Fast on time & courteous

Ashley Ponter
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Ashley Ponter

We were very pleased with the service we received! The men were knowledgeable, honest, and timely. We would HIGHLY recommend this service!

Melanie Authement
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Melanie Authement

Honest and kind. Gave incredible price for work completed. Called and was able to come earlier than expected! Cannot recommend enough

Hector Orozco
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Hector Orozco
James Coco
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James Coco

Jonathan to the rescue! A quick response saved us from a miserable night. Jonathan had us fixed in a matter of minutes! Highly recommend!

Brian Motley
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Brian Motley

My unit for upstairs had a major leak in the evaporation coils. Jonathan and Matthew came over and spent an hour here investigating and giving me my options. I decided to replace the whole unit and they were here on a Saturday replacing the unit. The knowledge that Jonathan possessed was second to none. The experience was excellent I will be using them again and I highly recommend them.

Nae Nae
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Nae Nae

I’ve used them several times now and they are always quick to respond, very polite and honest. I would highly recommend them.

VWC
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VWC

Amazing service and very helpful as well as willing to inform me of what was going on.

Ken Little
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Ken Little

Awesome Work! Great Experience with Jonathan and Paradise Heating and Cooling Great experience from Jonathan and Christian! Job: Disassemble and remove old attic ductwork and install new ductwork and runs. Install Accuclean air filter in both attic and main floor systems. Install new smart thermostat and attic insulation infill. 1. Honest assessment of what is needed and more importantly, what is not needed. And not just trying to sell the most expensive option. 2. Competitive and reasonable quote. 3. I asked about radiant heat treatment as an add on, but he said while they could do it, it would not have efficient results and not worth the investment since I had a high hip roof and large attic area. 4. Great work ethic and work product. Duct system, filtering system and thermostat expertly installed, set up and running effectively. 5. All interactions cordial, efficient and polite. 6. Punctual in accordance with automated notices about arrival and appointment reminders 7. Clean work - brought coverings to reduce tracking of insulation through house areas traversed. Cleaned any evidence of insulation. 8. Works relatively quietly. No loud talk or music. 9. Small footprint on street. One van. I expected van and trailer. New materials brought in, unloaded and installed while old duct system all loaded up and removed. Very efficient. Overall, fantastic experience and is highly recommended.

J Harrell
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J Harrell
Robert Dasenbrock
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Robert Dasenbrock
Martha Neighbors
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Martha Neighbors

Paradise Heating & Air was conscientious about scheduling and doing a thorough job in installation and servicing.

john norris
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john norris

Johnathan and Matt very knowledgeable and professional. Addressed my problem and fixed at a very reasonable price. Would highly recommend.

Abby Beckloff
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Abby Beckloff

I called at the end of the workday on Friday when we arrived back home from a trip and the temp in our house was 114! We had, fast, fair service and were cooling off within the hour I had called. Excellent experience!

D. C. Smith
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D. C. Smith

Replaced a furnace vent pipe and roof cap, Jonathan and Matt were competent technicians and explained everything to me clearly and the quote and the final price were the same. comparing quotes, they were very competitive and provided a high degree of professionalism on the job. Thank you very much.!

Amy Graham
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Amy Graham

Has spring service. Right on time, got it in good shape. Professional. Highly recommend!

lee lee
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lee lee

2025 UPDATE: I needed Jonathan service on Friday, April 3rd. I called his office at 6:40. Jonathan arrived at my home by 2 o’clock that afternoon. Got my unit back up and running in less than an hour. The team at Paradise heating and cooling. Always provide exceptional, customer service and expertise. As long as Jonathan is in business, I will continue to do business with him. "I was so impressed with Mr. Jonathan from Paradise Heating & Air! They were incredibly respectful of my home, even wearing shoe covers. They were punctual and kept me informed every step of the way. Mr. Jonathan took the time to explain the issue clearly and simply, without any confusing technical terms. They offered several options and let me decide what was best for me and my budget. I really appreciated that they didn't try to oversell me on something I didn't need. It's clear that Mr. Jonathan is knowledgeable and truly cares about their customers. I highly recommend Mr. Jonathan and Paradise Heating & Air to anyone looking for reliable and honest HVAC service. It's refreshing to find a company you can trust."

Joshua Woodall
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Joshua Woodall

Jonathan provided excellent service and was extremely knowledgeable. He had our heat up and going in no time and also helped us with setting up functions on our thermostat while he was here!

akash ahmed
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akash ahmed

Good service.

mohannad azzam
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mohannad azzam

Great service, assessed the issue in no time. Discussed all available options, extremely professional and friendly . Appreciated the help. Provided the best price .

Kelly Rowe
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Kelly Rowe

Explained options in detail in a way that I easily understood. No pressure to do unnecessary work. Very nice and professional team.

Melanie Kettle
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Melanie Kettle

They scheduled me in a timely manner. The technician (Jonathan)was very professional, explained the system, and answered all my questions.

SteelCityScreenPrint
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SteelCityScreenPrint

Paradise answered my call late at night and made me an appointment for first thing in the morning and even showed up early. They crawled under my rental house through the dirt and mud to inform me that my landlord had me living in a dangerous environment. He was upfront and honest about everything and let me know the steps I needed to do to get my family out of this situation. No bandaid fixes from these guys, they do things in a professional manner and I couldn’t be more appreciative. Top notch customer service. Highly recommend!

alphonse wilson
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alphonse wilson
Dwight McPeak
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Dwight McPeak

Quick response for broken AC. Found the problem quickly and was able to fix on the same visit. They also recommended some improvements based on another issue I was having. Overall great experience.

Dana Gaudet
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Dana Gaudet

I recently had this company come out to my home because my unit wasn’t working, they had someone out the same day. Jonathan was extremely professional and knowledgeable, definitely recommend this company!!

Polly Norris
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Polly Norris

I honestly cannot tell you just how highly I recommend these folks. Five stars are not enough! They are friendly, professional, very competitively priced and a real pleasure to work with. I've had them out twice, once for a split unit in my sunroom and then today for my main unit and both times they did an exceptional job.

Pam Cain
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Pam Cain

Great, fast and professional service always!!

Gayle Wroclawski
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Gayle Wroclawski

We've been doing a complete renovation of our family home of 30 years to sell and retire. We also needed to make sure we had adequate insulation and have the ductwork inspected. I called Paradise Heating and Air, and found that this was a service they could provide. They were very responsive. I had an estimate within a few days and the job completed the following week. They fixed anything that could become a problem and blew in the amount of insulation to meet the current Hoover building code. Jonathan was so friendly, explained everything that was done and the cost was very reasonable. In fact he talked me out of insulating an area that wasn't really needed!!! I couldn't be happier with the service, and feel good that everything is secure and to code. I highly recommend Jonathan and Paradise Heating and Air!!

John Wright
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John Wright

The only company I'll use for HVAC. Jon and his team explain everything, do meticulous work, and clean up after the job is done. What more could you ask for? Thanks guys!

Kofi Creme
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Kofi Creme

My unit was not working and they were working with my relatives. I asked if they would take a look at mine and they did with no problem. They told me what the problem was an within 2 days they had my unit up and running!

Charles Reynolds
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Charles Reynolds

Jonathon, as always, provided great service! He is very efficient and honest. Thanks Jonathon, Charles

Kyle & Joanna Baker
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Kyle & Joanna Baker

Jonathan was fantastic to work with! We had multiple quotes and opinions on some work we needed to get done and his recommendations and quote came in best and he had some recommendations others did not make that make us feel like he really cared about doing the right thing and really inspected our hvac situation. Jennifer and Gracie were also stellar! Will call them back and recommend to our friends!

Ruthie McNeil
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Ruthie McNeil

I was fortunately able to get an appointment for the next day. Jonathan & Austin were prompt and kept me advised of their arrival. They quickly found the problem with my "heat" and were able to fix it without problems. They were very friendly and professional, and I felt that their pricing was fair and reasonable. Thanks again, Guys! UPDATE: I once again had a very good visit from Paradise Heating & Air - they are very prompt and reliable and do an efficient job - thanks once again! I definitely recommend these nice guys!!!

Tom Marvin
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Tom Marvin

Jonathan and his crew are always quick to respond and on time. They always help me to understand what is going on with our AC and heating units. I get a concise explanation of what needs to be done. I have always gotten an honest answer about my current units and I have never gotten any pressure to replace the equipment that did not need replacing. It feels great to be able to trust the information you get from the people looking after your HVAC equipment, and that is what we get from Paradise. T. Marvin

J. Chapman
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J. Chapman

Jonathan was great to work with. He came within a couple of hours after I called at around 4pm. and had us operational around 12 the next day (because he didn’t have a motor for my condensor and had to get one the next day). Will definitely use him again.

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